Despite having so many options for places to post jobs these days, it’s not always easy to get noticed by the right applicants. Craigslist is a great platform to get your job in front of a lot of candidates at inexpensive rates. The great thing about it is it can connect you with a wide range of applicants that you wouldn’t have otherwise known. But if your post is ineffective, your chances to connect with top talent are significantly reduced. To help you take advantage of the world’s most popular job board, use these four steps to post a job on Craigslist that grabs people’s attention.
Before we get to the four steps, you’re probably wondering how much it will cost to post on Craigslist. Their pricing is a little bit different than your typical job board. Generally, Craigslist charges by city. Pricing ranges from $15-$45 per posting, but try to post a job in San Francisco and you’ll be looking at a whopping $75! It’s important to note that in the smaller regions and cities, Craigslist job postings are completely free.
If you post a job at night it will be buried beneath new job postings by the morning. The trick is to post early and often. If you’ve ever looked for a job on Craigslist, you won’t be surprised to find dozens of the same exact posts. While we wouldn’t recommend spamming potential applicants, if the position hasn’t been filled within a few days, don’t be afraid to repost it.
You don’t want your job description to be as long as the The Wheel of Time, but you also don’t want a one-liner. Include what’s relevant and begin with a one- to two-line overview of the position. Be as specific as possible including all of the expectations, responsibilities and benefits of the position. More importantly, use consistent search terms that are relevant to your job title and description. The more relevant you are, the likelier your post is to show up high on search results pages.
To avoid being overlooked in the sea of Craigslist scams, ensure your post is succinct, honest and straightforward.
The job title is the first thing that a jobseeker sees. Be supportive, not demanding. The tone and language you use can deter top quality candidates. Create job postings that inform the candidate what they’ll need to accomplish in order to be successful in their role, and how you’re going to empower them to do it.
Job descriptions are fun and all, but let’s face it, they can sometimes focus too much on the serious stuff. If you want to take your posting to the next level, link to all of your company’s website and social media accounts to allow potential applicants to understand what makes it so special to work there.
Photos that showcase your company culture are also crucial. If your job posting lacks visual content, you could be missing out on the top-tier talent. In a case study by Social Talent, they discovered that 51% of job seekers said that they’d be more attracted to a company with job postings that incorporated visual elements.
Now that you’re on the right track, go grab your favorite coffee concoction, sit in a comfy chair and create a job posting that even you couldn’t resist. And if you’re still unsure of your posting abilities and are looking for another way to organize your applicants, there are other options out there. We understand that Craigslist can be effective, but also time-consuming and tedious. Jobble is a great hiring option for people who are looking to take the reins and control their hiring process.