When you think of promotional models, maybe you imagine a beautiful woman in a bikini, standing on a revolving platform next to a brand new car, or maybe a buff shirtless guy at the door of a trendy clothing boutique. Promotional models aren’t always how we imagine them, but we’ve all seen them in one place or another, and that’s for a good reason: if used correctly, models can greatly enhance the overall audience experience for any type of occasion. More than just a pretty and friendly face, they can be the difference between a successful event and one that’s quickly forgotten.

Here’s five reasons why hiring a promotional model is always a smart choice.

1. Make A Statement

You only get one chance to make a first impression, so why not have a professional make it for you? Promotional models can instantly set the tone for your next event, bringing style and personality (and drawing crowds) just by their presence. When you are competing for people’s time and attention at a trade show, or organizing an event for a large client, an eye-catching model can be the critical element that sparks a personal connection with your guests and makes you stand out from the crowd.

2. Focus Your Energy

Models don’t just stand around looking good; they are often your first point of contact with a potential new consumer, communicating basic information and creating engagement between audiences and your product. By handling this task at your next event, models can allow you to maximize your time to instead network with colleagues, speak with media outlets, and attend to other commitments.

3. Be Versatile

No matter what type of event you are planning, hiring a model can make it better. Whether you are seeking to add a touch of elegance and class to a cocktail reception, a bright smile and positive energy to a trade show exhibit, or a physical presence to a product demonstration, there’s a model that can enhance the experience for your specific audience, whomever they might be.

4. Make An Impact

Even with the wide array of promotional tools available today, there’s no substitute for a personal connection. Even just a brief conversation with an articulate representative of your product or brand can have a more lasting and positive impact on a potential customer than print or multimedia advertisement.

5. Build the Energy

Out of everything promotional models do, this could be the most important. With bright smiles and upbeat spirit, models change the atmosphere around your event to one of infectious excitement and positivity. After a long day on the trade show or convention floor, giving your audience that extra energy boost won’t just increase their engagement with your product — it will also just make them feel better.

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