Do you always find yourself striking up friendly conversations with complete strangers? If you’re the type of person who enjoys meeting new people and exchanging smiles you should consider being a brand ambassador. Put it this way: you can get paid $15-$50/hr for attending delightful events and making people happy (while giving them free stuff!). To top it off, you determine the amount of hours you want to work. Before you begin the hunt for the coolest promotional marketing positions around, there are a few things to keep in mind.
What Is A Brand Ambassador?
Being a brand ambassador doesn’t mean that you’re an accredited diplomat sent by a foreign country. Taking on a brand ambassador role means that you were hired to represent a brand in a positive light, and by doing so you help raise brand awareness and provide consumers with a memorable face-to-face experience. In other words, brand ambassadors are the promotional marketers of the world and without them, ordinary products would lack emotional emphasis.
What Do Brand Ambassadors Do?
The number one objective is to create a fun and memorable experience for consumers. Check out some of the roles and responsibilities you may be asked to complete:
- Sampling product demos (e.g. high foot traffic areas, within retailers)
- Distributing marketing material (e.g. posters, flyers, pop-ups)
- Sticker bombing (e.g. guerrilla marketing for a record label)
- Sparking word-of-mouth
- Increasing brand awareness by wearing branded uniforms or costumes (branded shirts, branded hats, costumes, etc.)
- Setting up and breaking down events (e.g. tents, tables, banners, etc.)
- Initiating online word-of-mouth
- Coordinating Snapchat takeovers
- Posting on message boards (Reddit or Google+ Group)
- Inviting friends (e.g. Facebook events and fan pages)
- Sharing content (e.g. links, flyers on Facebook, Twitter and Instagram)
- Creating reviews (e.g. Yelp or TripAdvisor)
How Much Money Can You Make?
On average, you can take home anywhere from $300-700 per week, depending on the season or gig. The bare minimum you can expect to make is $12/hr, whereas a maximum could be $50/hr, but it’s best to expect $20/hr when you’re first starting out.
My Street Team Promotion is a place for you to “join a street team” in your area. From product awareness campaigns, new artist or album releases, to event promotions, you can easily apply to be a brand ambassador with their “EZ sign-up instructions.”
Apply to fun, flexible work with Across the Nation Promo. Their clients include Gatorade, Bud Light, Samsung and Microsoft. As a brand ambassador, you’ll represent some of the best brands in festivals, trade shows, PR stunts and more. Just recently they were looking for passionate people to support hometown heroes at an Oklahoma football event for $25/hour.
Attack! is responsible for hiring brand ambassadors for companies like Fox, Nike, Bobbi Brown and more. You can find promotional positions in any one of their five industries of service: alcohol and beverage, retail and consumer packaged goods, consumer electronics and tech, sports and entertainment, or health and wellness.
Brand Greet is a talent agency that organizes over 4,000 events per year. The staff is friendly, flexible and diligent about making sure you have all you need to be successful!
Don’t forget to check out the household names of job searching to find even more postings in your area. While they may not be built for the gig economy, with just a few searches Indeed and Craigslist can yield some serious potential jobs.
We couldn’t have written this without including ourselves into the mix. Jobble’s platform allows you to travel the country while earning money. Pick and choose brand ambassador positions that work well with your schedule and get paid directly through the app. Think of it like the Uber for jobs (but without the car).
The Hiring Process
It’s important to keep in mind that a majority of brand ambassador positions require you to be 18 years or older to apply. Once you start working for a particular event, the hiring manager will notify you when there are more in your area. But you should still sign up with multiple agencies and platforms. The more agencies that you subscribe to, the more emails and offers you’ll receive.
Gigs go fast, so it’s important to stay on top of your emails and offers. Just because you apply to a job, doesn’t mean you’ll get it. You’re not officially booked for an event until you receive a confirmation email.
What To Wear
About 99.9% of the time you’ll need at least one or more of these items in your closet:
- Comfortable pair of closed-toe shoes (e.g. white sneakers or non-slip shoes)
- Dress shoes
- Black pants
- Khaki pants
- White or black button down
Ready To Get Started?
Whether you’re yearning for a trip to the Bahamas, short on funds to buy that engagement ring or have some college loans to tend to, being a brand ambassador may just be the perfect side hustle for you. During your promotional journey don’t forget to keep your network strong, build new connections and pay as much attention to marketing yourself as your employer, because you never know what other career opportunities will unfold!