The Gig Economy is Changing the Hospitality Industry

By Julia Ryder
February 17, 2017

The economic climate is changing. You could say it’s attributed to the influx of millennials in the marketplace, but in reality people are spending more money on travel and restaurants than ever before, and they expect instant gratification. They get it with travel (Uber), courier services (Deliveroo) and retail (Amazon Same-Day Delivery), but it doesn’t stop there. With the gig economy continuing to take shape, we decided to focus our research on the hospitality industry and see how they’re coping with the shift!

Gig-tech Is Taking Over

Apps, websites and advanced hiring algorithms have made it easier for the hospitality industry to fill vacancies, agree on terms of service and complete various projects. For starters, there’s CleverGig, the all-in-one HR solution, and Hotel Tonight, the on-demand hotel room finder for those last-minute moments. Then there’s ALICE, a hotel platform that connects every department so teams can work together to service their guests’ needs. But technology has also contributed to the success of competitive hospitality apps like Airbnb, a pioneer in the sharing economy, that allows individuals to list or rent short-term lodging at a fraction of the cost of a traditional hotel room. And traditional lodging companies are definitely feeling the heat. Many hotels are combating the competition by lowering their prices and offering complimentary amenities.

Positions Are Becoming More Flexible  

Contractual employment agreements are becoming a thing of the past. Instead, companies in the hospitality sector are filling employment gaps with recruiting apps like Jobble and others. With on-demand employment solutions, companies are able to streamline their staffing processes while saving money by eliminating payroll and general liability costs. Not only are employers benefiting from on-demand staffing, but job seekers are as well. Workforce apps are allowing people to be more flexible and get career experience in a multitude of different positions across the nation.

The Mindset Is Changing

While it’s no surprise that millennials have embraced the role technology plays in the workforce, older generations have also started to come around. With this shared respect for technology, organizations are beginning to create opportunities for everybody. In a limitless marketplace, the gig economy rests on the principles of accessibility, proximity and affordability. These factors are influencing organizations to operate and adapt their internal platforms to match market trends. Now they’re making operational decisions based on quality, affordability and provider reputation rather than just intuition.

Tourism and Transportation

Ridesharing apps like Uber and Lyft are a blessing for the hospitality industry. The money that riders are saving from expensive taxis are being put towards their sightseeing adventures. Not only are riders saving money during the day, but they’re eliminating the responsibility to drive on their nights out. Instead of worrying too much about how many glasses of wine they have, they can sit back and enjoy themselves and possibly indulge in another one! For the people who are driven by their wanderlust, the gig economy is a solution that offers new kinds of freedom.

Endless Opportunities Await

Whether it’s rides or rooms, it seems that everyone in the hospitality industry benefits from the gig economy. Giggers benefit from the access to a massive audience and steady cash flow. Companies are rewarded with dependable workers and reliable management tools, while consumers benefit from the ease of use of services, affordable rates and the access to peer reviews. It’s safe to say that the gig economy is here to stay!



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