Useful Tips and Tools for Freelancers

More people are freelancing in 2021 than ever before. In the past 12 months, two million Americans have turned to the gig economy and are now self-employed. According to data provided by Upwork, 37% of Americans are now working for themselves and are reaping the rewards of life without bosses. To feel more confident and successful if you choose to make this move, you should consider finding and using the right tools for freelancers.

While a shift of this magnitude is exciting for many, becoming an independent worker in a gig economy can leave you with a whole host of questions. Luckily, in response to the significant rise in freelancing, businesses have been developing apps and resources to serve freelancers. This means that you can likely find the answer to your question online, and can utilize handy apps to make the freelancing life run smoother. 

Finding Your Clients

There are a lot of websites and apps that boast having tools for freelancers. The first thing you should do is find the right tool or resource to help you find your clients.

For many, the best way to find new clients is to pitch your services. You can do this by contacting businesses via their websites. If you’re pitching your services to businesses, you will want to ensure that you are in contact with the right people and that your pitch is appropriate. The easiest way to check whether your pitch is appropriate is to search the web for examples of successful pitches. Taking 15 minutes to check the quality of your pitch against industry standards can save you hours of work and much disappointment.

If you’re looking to build your portfolio, you might want to start with websites that allow freelancers to advertise their services and apply for roles online. Whether you are pitching to potential clients or utilizing marketplaces like Jobble, the general premise remains the same: try to build a niche, as this will earn you higher-paying clients in the long run. Using platforms or tools for freelancers to help you connect and stay in touch with clients is a great way to start.

Adapting Your Services 

One of the things people love about freelancing is the freedom it gives you. Even if most of your work is video editing, you can still choose to upskill in an industry like photography. You’ll be able to find editing resources online like Shutterstock and will be able to sell stock images. Or, if you want to earn a great hourly rate as a software engineer, you can find courses and programs online that will educate you and give you the tools necessary for success. 

If you’re still not sure about diversifying your services, just take a look at the day in the life of CarrieBlogger, a freelance content writer. Throughout her day, Carrie wears a few different caps: she writes content, helps companies strategize their marketing plans, and ends the day with a photography session in which she highlights a new product. By adding versatility with significant depth, Carrie can take an array of jobs that suit her style and timelines. Inspiration or resources that can help you learn to adapt your services are great tools for freelancers.

Get Your Accounts in Order

If you’re new to freelancing, you’re probably stressing about how you will keep your accounts in order. The most simple solution is to hire an accountant. You can usually find accountants in your area via a quick google search. If you don’t want to hire an accountant, but still need some help maintaining your accounts, you should consider utilizing one of the many accounting apps designed for freelancers.  

Set the Right Price

Your pricing will change as your experience and portfolio grow. Beyond that, your pricing depends on several factors like the scope of the project, the industry average, and your particular niche. 

You’ll also want to establish a clear path to payment. Many freelancers will ask for some form of payment upfront and have a clear date for payment to be due. You do not want the stress of waiting for payment. A frank conversation before you start the project can take the anxiety out of getting paid.

Find and Build Community

Becoming an independent worker in the gig economy is scary. You are on your own, and there is no one telling you how you should spend your day. Somedays, that freedom is deeply rewarding. On other days, it feels as though the world is going to crush you. The easiest way to alleviate this anxiety is to find community and engage. For example, as a writer, you can find community through social media platforms filled with people who experience the same highs and lows as you. 

Continue to Practice Your Art

Don’t lose sight of the passion that got you interested in your service originally. If you’re a writer, continue to read novels and sketch poems on napkins. If you’re a photographer, still capture those abstract images and play with lighting. Practicing your art outside of working hours helps you discover new skills and will sharpen your toolkit. 

There’s a second, less utilitarian, benefit to regularly practicing the art at the core of your service. In the words of novelist and artist Kurt Vonnegut, regularly practicing your art “grows your soul”. This helps you start each day with a clear head and a renewed passion for your work. By returning to the core of your service, you’re reminded of the love you have for your work. That will make it much easier for you to adapt to the demands of a gig economy.

About the Author: Amanda Winstead is a writer from the Portland area. She has a background in communications and a passion for telling stories. Along with writing she enjoys traveling, reading, working out, and going to concerts. If you want to follow her writing journey, or even just say hi you can find her on Twitter.