4 Ways to Create a Job Posting that Attracts Top Talent

BY Julia Ryder

03 Oct, 2016

4 Ways to Create a Job Posting that Attracts Top Talent

BY Julia Ryder

Do you remember looking for jobs in the local classifieds? Remember how boring they were? So often you’d be so unenthused you’d place the paper down and never look at it again. In reality, some of those jobs could’ve been perfect, but their job descriptions fell short. Now that you’re on the other side, don’t make the same mistake when it comes down to posting your own jobs on job boards.
Here are four tips and tricks to attract the right applicants for the job:

1. Job Title

Think about the job titles you used in your latest job postings. Are they eye-catching, relatable?? Put yourself in the candidate’s shoes. A job title is their first impression. If you were a job seeker what would you want to see from a job title? Why are you going to apply for this job and not another one? When you start to brainstorm your job title, watch out for buzzwords, be clear and concise and more importantly, leave them a little curious to find out more.

2. Job Description

Is your job description engaging enough? A successful description should spark enough interest for candidates to want to interact with your company. An alluring statement about your company’s objective or culture is a good place to start. It may also be helpful to include some characteristics that summarize what kind of hire you are looking for.

3. Job Requirements

It’s important to paint a picture of the position you’re looking to fill. Be careful not  to focus on every detailed requirement. While you always want to be transparent, you can still upsell the enticing tasks and downplay the ones that aren’t quite so exciting. More importantly, make sure your post is speaking to your target audience. Be very specific in the type of person you’re looking for.

4. Perks

Nothing gets people more excited than FREE food. If you’re providing pastries and coffee at any time during the event, make sure you include it in the job description! Also mentioning that all participants will receive some company SWAG is another clever way to boost the chances that someone will apply to your job.
Now that you know what it takes to create an attractive job description, take some time and practice constructing the perfect post. No one knows your company better than you, so don’t forget to translate your knowledge into job postings that are both educational and motivating for candidates. The little details go a long way and can increase the chances of getting matched with the best applicants for the job.
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